Qualitative information is everywhere - on paper, online and in our heads. Now there's a way to capture that information, analyze it and revisit it over time.
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Qualitative research is all about exploring issues, understanding phenomena and answering questions. It happens in nearly every workplace, it's just you might not know it by its formal name. Qualitative research uses unstructured information – like field notes, videos, transcripts and audio recordings, instead of numbers to arrive at conclusions. Our software lets you manage, shape and make sense of this information quickly and easily.
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I'd like to say that it's great that one of the big QDA programs [NVivo 8] has finally implemented support for time-aligned data.
Alan Stockdale Education Development Center Inc.
