About QSR

Company Profile

QSR has been helping people to make sense of information for over a decade. User led innovation, frequent software releases, dedicated support, active listening and being accessible to our customers - have all helped shape who we are today.

Who we are and what we're about

We develop software for data analysis. We help people to work with and analyze unstructured information like documents, websites, social media, video, surveys, photos and voice recordings. Here’s what drives our thinking and makes us who we are.

  • Active listening

    Our customers look to our software to help them work through data to find answers, solve challenges and make informed decisions. We constantly strive to understand our customers’ evolving needs. Beta testing, customer surveys, and discussions via social media are just a few of the ways we listen to our customers to find out what’s working, what isn’t and what they need next.

  • Customer led innovation 

    We regularly release new major software versions and service packs to ensure we’re bringing you the most up-to-date, proven technologies. We also adopt the latest user interface guidelines so our software is familiar and user-friendly.

  • Sharing our thinking 

    We’re part of our customers’ communities. From opinion pieces and debates to awards and speaking engagements, we share our thinking and ideas on a wide range of issues and trends facing our user community and our industry.

  • Local and accessible 

    When our customers need access to support and guidance, we’re where they are – no matter what the location. Our regional offices, extensive online resources and global network of trainers and resellers provide assistance at a time and a place that’s convenient. We offer tutorials, guide books and a dedicated Support team, as well as training and consultancy - online or on-site, one-on-one or in groups.

Our latest products

Quick facts about QSR


  • We are the largest privately owned qualitative research software developer in the world.
  • We have offices in North America, the UK, Japan and Australia and we have an international network of resellers and independent trainers covering the Americas, Europe, the Middle East, Africa, Asia Pacific and Latin America.

Market presence

  • Our products and services are used by academic, government and commercial organizations in more than 150 countries.
  • Over 1.5 million people around the world access NVivo to organize and analyze unstructured data.
  • From health research and social policy, to literature reviews, netnography and community consultation, - our software is used by organizations big and small, including Yale University, World Vision Australia, the UK Policy Studies Institute and Boston Children's Hospital.


Our team is passionate about delivering outstanding software and services to our customers and we have the awards to prove it:

  • Our NVivo 10 software was named a finalist for the ASC/MRS Award for Technology Innovation and Effectiveness in 2012.
  • We won the Australian Dell Small Business Excellence Award in 2009.
  • Our NVivo 8 software won the MRS/ASC Award for Technology Effectiveness in the United Kingdom in 2009.
  • QSR was named the 2009 Victorian Business of the Year in The Age/Dun & Bradstreet Business Awards.
  • We are five time winners at the Victorian Export Awards.
  • We were a finalist in the Applications and Infrastructure Tools category in the 2007 Australian Information Industry Association (AIIA) iAwards.
  • Our XSight software was selected as a finalist for the MRS/ASC Technology Effectiveness Awards in the UK in 2007.

Technical competencies

  • We are a member of the Apple Developer Program and a member of the Microsoft Partner Network with the Gold Application Development competency.
  • Our NVivo for Windows software uses the latest technology including .NET and SQL Server and has received ‘Compatible with Windows 7’ and ‘Compatible with Windows 8’ status from Microsoft.
  • Our NVivo for Mac software uses the latest technology including Cocoa and Sybase SQL Anywhere.
  • Our NVivo Server software uses the latest technology including .NET and SQL Server and has achieved the 'Works with Windows Server 2008 R2' and ‘Works with Windows Server 2012’ qualification.
  • Our NVivo for Windows software is the only qualitative data analysis software to have been verified by Citrix's product verification program, Citrix Ready.
  • All of our project managers, software developers and software testers are certified in their relevant fields.


  • While QSR was formally established in 1995, our company has its origins in 1981 – when our first software product, NUD*IST, was developed.

“Now we input our analysis directly from the audio recordings – we are kind of building the report as we go. That, and the fact that we have not been getting audio transcribed has led to time savings.”


Sarah Butler



Microsoft Gold Certified Partner