Our History

With decades of experience behind us, we're focussed on delivering useful innovation before you need it.


In September, we released groundbreaking new software for qualitative data analysis. NVivo 11 for Windows comes in three editions, plus new releases of NVivo for Mac and NVivo for Teams. 

In February, we released the second major free update for NVivo for Mac. This update enables you to import spreadsheet files as datasets and either code content manually or use auto coding to speed up the coding process. It also provides the ability to record your ideas and mark content for follow-up in documents, PDFs, memos and externals with annotations. Additionally, use word frequency queries to list the most frequently occurring words in your source material and visualize the results in a word cloud.


In March we released NVivo for Mac Beta, providing an authentic Mac experience for QDA software users. This public beta release of NVivo for Mac enables you to collect, organize, and analyze content from interviews, focus groups, observations and literature.

In March we also released NVivo 10 for Windows Service Pack 5. We partnered with TranscribeMe so you can order transcripts of audio and video from within NVivo. Completed transcripts automatically download back into NVivo projects and synchronize with original media files. NVivo 10 for Windows Service Pack 5 also enables you to connect directly to your Evernote account from within NVivo and import material you've collected in the field.

In June we released NVivo for Mac, true Mac software for qualitative data analysis. NVivo for Mac includes all the functionality of NVivo for Mac Beta, plus more. Following this release, NVivo 10 users can access NVivo for Mac at no extra cost for the term of their license, enterprise licenses are entitled to provide access to NVivo 10 for Windows and NVivo for Mac, and NVivo for Mac training is available.

In September, we released the first major free update for NVivo for Mac. This update enables you to capture and import web pages and online PDFs with NCapture. It also provides the ability to compare coded material across nodes and cross-tabulate data using Matrix Coding Queries. Additionally, those using Mac OS X 10.8 or above can now use Mac Dictation to input text by speaking instead of typing, and use text-to-speech options so your Mac will be able to read the text in material out loud.

Also in September we released NVivo 10 for Windows Service Pack 6, providing the ability to purchase transcripts of audio and video content in Chinese, French, German, Japanese, Portuguese and Spanish, as well as English from within NVivo - and check the status of pending orders. This service pack also delivers improved functionality for project recovery.


In February, we release NVivo 10 Service Pack 2, a free update for NVivo 10 featuring five new language interfaces: French, German, Portuguese, Spanish and Simplified Chinese. A separate Japanese interface is also available. This release also allows you to import YouTube videos and comments and work with them within NVivo. You can also geovisualize social media data to see where commentators have come from.

In September, we announce a partnership that combines SurveyMonkey and NVivo, making it easy for people to collect, organize, understand and report on open-ended survey responses. The new functionality for SurveyMonkey and NVivo is released in NVivo 10 Service Pack 3, a free update for NVivo 10.

In October we release NVivo 10 Service Pack 4 providing the ability to import PNG image files, improved Chinese language support in Word Frequency Queries and a new experimental feature for auto coding based on existing coding patterns. This new feature can help you perform 'broad-brush' coding of text passages that contain similar words to previously coded content. It is designed to speed up the coding process for large volumes of textual content.


In June, we release NVivo 10 and NVivo Server 10. This ground breaking software features a new tool, NCapture, that allows you to easily capture web pages and data from social media and import it into NVivo for analysis.

In October, our NVivo 10 software is selected as a finalist for the Association of Survey Computing / Market Research Society Award for Technology Innovation and Effectiveness in the UK.

In October, we announced that we are developing NVivo for Mac.


In a first for the qualitative research software industry, our NVivo 9 software is verified as Citrix Ready in March.

In April, QSR announces a new partnership with the National Centre for Social Research (NatCen), the UK's largest, independent not-for-profit research institute.

In June, we release NVivo 9.1, an update to NVivo 9 which provides our customers with arguably the best support for PDFs in our industry.

In September, we release NVivo 9.2, a free update to NVivo 9 featuring five new languages: Spanish, French, German, Portuguese and Simplified Chinese. A separate Japanese language version of NVivo 9 is made available too. The NVivo 9.2 release also includes new support for Framework analysis, a research methodology developed by the National Centre for Social Research (NatCen).


The NVivo 9 teaching grant program is launched in May, with ten grants available to academics teaching qualitative research methods worldwide.

In October, we launch NVivo 9, our next generation of data analysis software and NVivo Server 9, our first ever team collaboration solution.

We join Twitter in November, which ensures we now have a dedicated presence on the major social media platforms including LinkedIn, Facebook and YouTube.


More than 400,000 users in over 150 countries are now licensed to use our software.

We launch eWorkshops which allow users from across the globe to participate in online training workshops from the convenience of their home or office.

In April, we release French and German versions of NVivo 8.

QSR launches the inaugural NVivo Teaching Grant Program for academics teaching qualitative research methods at American and Canadian universities.

We announce a new partnership with Malaysian based firm StatWorks in June. StatWorks assumes responsibility for the management of our entire reseller network in Malaysia and Singapore, as well as delivering local support and training.

In September, QSR is named as the winner of the Australian Dell Small Business Excellence Award 2009.

QSR was named the 2009 Victorian Business of the Year in The Age/Dun & Bradstreet Business Awards in November.

In December, our NVivo 8 software won the Market Research Society/Association for Survey Computing Award for Technology Effectiveness.


NVivo 8 is launched in March.

In August, we launch Simplified Chinese and Spanish versions of NVivo 8. A Japanese version of NVivo 8 follows in October.

QSR International wins the Information and Communication Technology category at the 2008 Governor of Victoria Export Awards in October.

In December, we're named as one of Dynamic Business Magazine’s ‘Standout Businesses of 2008’.


Over 350,000 researchers in nearly 100 countries are now licensed to use our software.

In May, we're selected as a finalist in the Applications and Infrastructure Tools category in the 2007 Australian Information Industry Association iAwards.

In a world first, QSR partners with Japanese firm Hulinks to deliver qualitative research software programs in Japanese.

In September, our XSight software is selected as a finalist for the MRS/ASC Technology Effectiveness Awards in the UK.

QSR launches a new website tool in November. 'Help me choose' provides guidance on the QSR software that best suits your project.

We establish an authorized training program in the United States and United Kingdom.


QSR becomes a Microsoft Gold Partner in January.

NVivo 7 is launched in February. It takes the best of our NVivo 2 and N6 software, and adds innovative new features and tools. It allows qualitative researchers to manage, code, analyze and report on data in ways they never thought possible.

In June, NVivo 7 is used as a reference project at Microsoft conference, TechEd, in Boston.

XSight 2 is released in September. Its new sophisticated workspace provides rich tools for capturing high level thoughts and ideas and new flexible views for reflection and review.

QSR wins the Information and Communications Technology Award at the Governor of Victoria Export Awards in October.

Also in October, XSight is incorporated into the syllabus of Southampton University’s new MSc Marketing Analytics degree. The move makes Southampton the first tertiary institution in Europe to actively train marketing students in qualitative research software.


Over seventy trainers offer workshops or consulting on our website, with another thirty offering site support.

We receive national recognition for our commitment to innovation and is awarded the R&D Commercial Ready grant from AusIndustry.

XSight 1.1 is released in April, delivering a wide range of enhancements to market researchers working with qualitative data. XSight 1.2 is also released, in October.

Prominent UK writer and software reviewer, Tim Macer, publishes an independent review of XSight 1.2 in Quirk's Marketing Research Review (US), December 2005.


We receive a commendation for "Information and Communications Technology" in the Governor of Victoria (Australia) Export Awards.

We launch XSight, the world's first software specifically designed for working with unstructured information in a commercial context. XSight receives widespread coverage in market research and marketing journals around the world.

Over 300 organizations hold enterprise licenses for our software, including Ipsos-MORI, which is the largest independent market research agency in the UK.


We open our sales offices in the United Kingdom and the United States.

Over 200,000 researchers in over ninety countries are licensed to use our software.

Over 150 organizations hold enterprise licenses for our software.

Our software is published in nearly a dozen teaching texts and independent publications.

Qualitative research courses are now including our software. The first university conference on teaching qualitative research with QSR software is held in Wisconsin, USA. Its proceedings are published and it becomes a biennial event.


We launch our N6 software with exciting new innovations that ensure it can handle very large amounts of data and automate an even wider range of clerical tasks. Like all the NUD*IST and NVivo releases to date, it is developed by Tom and Lyn Richards.

We launch NVivo 2. It contains new tools for showing and examining data, supporting finer analysis and more detailed searching.

Nearly sixty organizations now hold enterprise licenses for our software.


We won the "Information and Communications Technology" category in the Governor of Victoria (Australia) Export Awards.


We launch N5. From project set up and document preparation to accessing tools quickly and easily from the new interface - N5 brings a new level of speed and convenience to qualitative research.

Over 100,000 people in over seventy countries are now licensed to use our software.


The first NVivo software product is developed by Tom Richards and released. It contains unique tools specifically for fine, detailed analysis and qualitative modeling. It is heralded as the next generation of qualitative research software.

The first international conference on strategies for research with qualitative software is held in the UK. It focuses on our software. The event is a success and is held annually thereafter. In a world first for our industry, it remains as the only independent conference dedicated to working with our software.


We launch N4, the fourth version in the NUD*IST software range. N4 introduces the ability to work with statistical data and offers greater teamwork support with inbuilt tools for merging and sharing information easily.


QSR International is formed, and the original founders are Tom and Lyn Richards. Also, the first of many international events takes place to specifically focus on training expert researchers to teach our software.

World leading supplier of books and online media, SAGE Publications, signs a five year agreement to distribute our products in the United Kingdom and the United States. This marks the start of our global operations.

1982 to 1994

Initially part of a University research project, our NUD*IST software continues to develop. Two further major releases are launched, and they include a range of world first innovations including tools to further automate manual tasks, enhance analysis and integrate with statistical software. It is the world's leading qualitative research software and is used in over twenty countries.


NUD*IST software was first developed by Tom Richards to support social research by Lyn Richards. One of the first qualitative research programs of its kind, the product stood for 'Non-Numerical Unstructured Data Indexing Searching and Theorizing'. It helps to change the way that qualitative research is conducted.