Grassroots data: The human side of data
05 April 2018 - BY QSR International
The It's Worth Doing Right podcast explores what happens when data is infused into the creative process and the potential outcomes when we ignore it. Creativity has long been the dominion of The Creatives. The artistic and visionary minds that have shaped the form and function of our world. But in this digital era where data points multiply by the minute, both qualitative and quantitative data have emerged as a critical partner in the creative process.
In this episode of the podcast, QSR International CMO Tim Lyons discusses the human side of big data. As humans living and working in the digital age, we produce massive quantities of data every day. Data is being applied to products and solutions used by humans, so it stands to reason that it should be informed by human perspective. But human insight on the big data scale is often unstructured and unpredictable, making it difficult to capture and hard to analyze. So what's a company, or city for that matter, to do? Take a listen to the podcast here.