How CMOs can put customers front and centre
17 May 2018 - BY QSR International
Marketorium aims to give B2B marketers in APAC the tools and information they need to succeed in their own careers, as well as challenge and inspire them to elevate their own organisations and the broader industry.
Marketorium champions marketing’s role inside organisations, especially the C-suite. They seek to help all B2B marketers navigate trends and newest ways of thinking and working, as marketing expands its influence, promoting best practices and standards, and occasionally confronting industry orthodoxy.
Marketorim spoke to QSR International CMO Tim Lyons about the role of leadership in driving customer centricity, and his experience with cultural change management.