by QSR

Supports robust qualitative and mixed methods research for virtually any data source and any research method.

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by QSR

Intuitive data analysis software designed for public policy experts analyzing surveys.

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Creating software to help you discover the rich insights from humanised data.

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How CMOs can put customers front and centre

17 May 2018 - BY QSR International

Marketorium aims to give B2B marketers in APAC the tools and information they need to succeed in their own careers, as well as challenge and inspire them to elevate their own organisations and the broader industry.

Marketorium champions marketing’s role inside organisations, especially the C-suite. They seek to help all B2B marketers navigate trends and newest ways of thinking and working, as marketing expands its influence, promoting best practices and standards, and occasionally confronting industry orthodoxy.

Marketorim spoke to QSR International CMO Tim Lyons about the role of leadership in driving customer centricity, and his experience with cultural change management.