Are you a User Experience professional? Here’s how NVivo can help you achieve simplicity
26 November 2014 - IN data, experience, field, notes, persona, professional, qualitative, research, studies, usability, user, UX
In order to create intuitive technology you need to be able to get inside your user’s heads.
You need a gut-level understanding of your users, their goals, their tasks, and how they interact with your product.
Achieving simplicity is actually a very data and labor-intensive research undertaking. To succeed you need to be focused, methodical, and committed to doing it right.
Organizing and retaining insights
While most of my clients take usability/user experience very seriously many of them have a similar problem -> they have no systematic way of organizing and retaining the user insights they collect. As the staff who did the research move on precious knowledge on end users is lost to the wind, rather than becoming part of the organization’s IP.
Wouldn’t it be great to have a way to preserve your insights for all time while creating a single searchable repository that your organization can tap for future marketing and product design? Recently I learned about a product that solves this problem called NVivo by QSR.
Work with UX data
NVivo allows you to consolidate, organize, and store all the digital data that UX/usability professionals generate such as interview transcripts, survey results, card sort results, Morae videos, and audio files.
Once the data has been entered into NVivo, you can code it, structure it, run queries against it, and make it permanently available to your organization.
NVivo makes it easy for you to analyze usability data within a study as well as across studies. For example, if you are doing persona research you’d be able to consolidate user insights from previous usability tests, field studies, and surveys. Or if you want to track usability improvements to a product across time, you could bring together results from a series of usability tests.
After you bring your files into NVivo, you can review and analyze the information within a single project. The product lets you code, tag, correlate data for a participant and across participants. It helps you go deeper with your research. Once you have set up your project you can do ad hoc queries against the data to answer questions or support specific findings.
I’ve been using NVivo in my client work and the results have been transformative, though the product does have a bit of a learning curve!
I am keen to share this technology with my clients as well as other UX professionals who want to raise the profile and value of the hard work they do.
Tips for coding qualitative UX data and a case study
In partnership with Cindi Jacobs (who heads NVivo training for QSR) I have created these brief webinars to introduce you to NVivo and show you how you can leverage it with an actual case study from a recent usability project I did with dentists.
If you're a UX professional - we'd love to hear about the challenges you face with managing and making good use your qualitative data.