Inside story on the latest update to NVivo 11 for Windows
05 April 2016 - BY Kath McNiff
Do you work with surveys?
If so, I hope you're sitting down because you'll be blown away by this latest update to NVivo 11 for Windows.
Survey + Wizard = Faster Insights
To start with, everything is a whole lot easier.
Watch this video for a quick heads-up:
Let's say you’re researching climate change and you surveyed residents of a coastal community.
Chances are, you asked a combination of closed and open-ended questions and gathered some useful demographic info.
Now you want to interrogate the data, asking questions like:
- What themes are emerging from the open-ended responses? (water quality, habitat, tourism)
- Do demographic attributes have any bearing on these themes? (compare what men and women say about tourism)
- Do scaled or closed responses intersect with these themes? (what do those who rate development as 'too fast' say about habitat?)
- Do demographic attributes have any bearing on scaled/closed responses? (how many 50-65 year olds rate development as 'too fast'?)
NVivo is designed to help you answer these types of questions but first you need to organize the data by:
- Making a node for each question (that contains answers from all participants) and code the emerging themes.
- Making a case for each participant (that contains their answers to each question).
- Applying attribute values to each case based on the demographic information in the survey.
Sounds a little time-consuming doesn't it? Well, not anymore.
This update to NVivo 11 for Windows lets you do all this using a streamlined wizard:
You can move from survey import to querying and visualizing in a few clicks – that means less time setting-up and more time uncovering gems.
Edit after import
It's tricky to get your survey results into perfect working order before import into NVivo - after all, you're excited and itching to get started.
That's why this update offers you the ability to make changes after import. For example, you can edit the wording of your questions or move columns around:
Ready, Set, Qualtrics
Qualtrics is one of the market-leaders in online surveys and it stars in the next update to NVivo 11 for Windows.
If you have a Qualtrics account, you can bring your survey results directly into NVivo for analysis:
And thanks to the new and improved survey wizard you can easily organize the data by theme, case or sentiment.
Then, once your survey data is in NVivo - you can use queries and visualizations to uncover patterns and identify trends.
Auto code material as you import
If you're using NVivo 11 Plus for Windows there's even more to get excited about. The import wizard can automatically code themes and sentiment in your open-ended survey responses. Yes, amazing I know!
After import, the suggested theme nodes are displayed in a matrix - providing a great starting point for further investigation (just double-click on a cell to see the data):
The same goes for sentiment nodes:
These automated insights are especially useful if you're working with large datasets and need to get a quick handle on what people are saying and feeling.
If you apply the newest update you can bring in your survey data and arrive at high-level findings faster than ever before.
A new way to visualize automated theme and sentiment coding
Speaking of automated insights, this update to NVivo 11 Plus for Windows gives you a new way to explore them.
If you've coded your material by theme or sentiment - you can see the results in a hierarchical chart.
For example, take a look at a hierarchy chart based on sentiment analysis - you can quickly see the dominant sentiment (positive, negative or neutral) for each question in your survey.
If you auto coded for themes - you can see them in a hierarchy chart too.
So, let's assume you're working with a survey - you can import, automatically code and visualize the data in a few simple steps. This is great news for anyone working to a tight deadline or facing the challenges of big data.
Of course, you can always drill down into the detail for a finer-grained analysis.
Automated Insights just got smarter
NVivo Plus can find and automatically code the themes in your research material and, if you're working in English, the latest update streamlines the process even further.
NVivo will now merge sub-themes with stemmed forms (catching fish, fish catching, catch fish) so that you end-up with a tidy, more manageable list of themes.
So, if you're working with surveys or looking to take advantage of Automated Insights, there's a lot to love in this latest update.
And if you're new to NVivo, the update offers great resources that'll get you up and running in no time.
Oh, and it's free! You can't get better value than that.