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If you hold a current NVivo 10 for Windows license key, you can download and use NVivo for Mac at no extra charge for the duration of your license. However, if you hold an NVivo for Mac license key, you cannot use this license to install and use NVivo 10 for Windows.
NVivo for Mac projects have a different file format from those created in NVivo 10 for Windows:
27 February 2014
NVivo 10 for Windows
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