Quality, fast, affordable survey analysis – is it possible?
Anyone who has ever conducted a survey will be familiar with the often frustrating relationship between time, money and quality. Focus too much on one, and cracks are sure to form in another.
Time vs quality vs cost: Can you have it all?
People conducting surveys within public and private organizations regularly find themselves under pressure to find answers quickly, without a budget to hire external help. When survey data analysis is rushed or responses to open-ended questions are not adequately analyzed, you can be certain of one thing – the quality of your results will suffer and true insights may never be uncovered.
Say you can afford to outsource the job. You're handed a detailed report full of insights ready to present to colleagues. Lucky for you – if only it hadn’t blown your budget for the rest of the year.
Or, say you aren’t under any time pressure. You're able to go slow and really dig deep into your survey data. Seems too good to be true, until you get handed a new project and you no longer have the time to manually analyze your survey data to uncover rich and meaningful insights. Suddenly time and cost are factors again – either spend more time to the detriment of other work, or spend the money.