Customer Surveys

Every company does their best to please their customers, but how do you know if you’re really getting it right? The only way to find out what customers really think of your product or service – and how to improve your business success – is by asking them. Customer surveys such as the Net Promoter Score (NPS) help businesses get a complete picture of how clients perceive them, where they are falling down and what needs to happen to improve the bottom line.

The types of questions asked are almost as important as the survey itself. While tick-the-box questions may give you statistics to report on, the real insight comes from the open-ended comments – the wording, tone and sentiments – that give important context around why customers think the way they do.

But how to analyze it all without it taking days on end? Take advantage of the automation in Interpris so you can gain a birds-eye view of your data and understand why customers rate you the way they do. Dig deeper and identify trends per demographic, such as location, occupation or age. And most importantly, focus on taking action that directly impacts the bottom line with evidence-backed data.

Here are other ways Interpris can help you understand what your customers really think:

• Brand awareness surveys
• Product feedback
• Website feedback
• Net Promoter Score (NPS)
• User experience surveys
• Customer service feedback
• Competitor analysis
• Target market analysis
• Market profiling / segmentation surveys