The secret to retaining customers
Every company does their best to please their customers. But how do you know if you’re really getting it right? The only way to find out what customers really think of your product or service – and how to improve your business success – is by asking them.
Customer surveys can tell you – but only by asking the right questions
Customer surveys help you understand how customers perceive your organization – what they want, don’t want and what you need to do to fill the gap. And yet, the questions are almost as important as the answers themselves.
The value of open-ended questions
While tick-the-box questions may give you statistics to report on, the real insight comes from the open-ended comments – the wording, tone and sentiments – that give important context around why customers think the way they do. But how to analyze it all without it taking days on end?
Making customer data analysis a breeze
Interpris uses powerful algorithms, to automatically analyze qualitative and quantitative data from multiple sources. Discover sentiment, themes and patterns in hours, not weeks – giving you more time to focus on taking relevant action that will strategically impact the bottom line.
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