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by QSR

Supports robust qualitative and mixed methods research for virtually any data source and any research method.

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by QSR

Intuitive data analysis software designed for public policy experts analyzing surveys.

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Creating software to help you discover the rich insights from humanised data.

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Interpris for Marketers

Stronger voice of customer. Greater commercial impact. More influence at the top.


Good marketers know the customer is key. Companies succeed or fail on the back of their customer intelligence. Without really listening to your customers, it’s impossible to create a legitimate customer experience that keeps them coming back for more.

Stronger Voice


Amplify the customer experience

Amplifying the customer experience

Creating a strategy to keep customers loyal and expand your market can be difficult. The only way to know if you’re getting it right is to go direct to the source.

Customer and market surveys, like Net Promoter Score (NPS), are an important part in determining your best course/s of action. From brand awareness to product development, customer service to understanding the competition, marketers need a deep understanding of customer thinking in each area to create the best possible experience and most impact on the bottom line. By basing your decisions on evidence and real insights, you can effectively influence conversations around your organization that result in the right change.



Anyone can count. Analyzing the reasons behind the stats is what really matters.

While quantitative survey questions are great at giving you statistics around how well you are or are not doing, the real insight comes from the open-ended questions – the verbatim comments that give you context around why customers think the way they do.

Imagine this:

Customers don’t like your service, they’ve rated you zero. What are you going to do to improve your score?

Without understanding why they’ve rated you zero, any action you take is just throwing actions at a wall to see what sticks. So that really leaves you back at square one, having to justify why your score is still zero after investing company resources in multiple initiatives (when you don’t really know why). Now that’s an awkward conversation.



Understand Why, Fast

Understand why. Fast.

So, you’ve collected verbatim feedback. The next challenge is how to analyze it without it taking days on end staring at spreadsheets. Instead of minimizing the volume of comments you collect (or not collecting any at all), take advantage of new automation in Interpris to uncover and explore key themes in a snap.



 

Leverage automation so you can focus on adding value

Interpris is designed to use the power of automation to help marketers analyze not just quantitative survey data, but also more complex, yet highly valuable, verbatim responses. It’s fast, easy to use and a simple solution. Now that’s taken care of, you can focus on taking relevant action and making a strategic impact on the bottom line that gets you a seat at the table.

So go on, ask more open-ended questions! Start with why and find out what you really need to know.

 

With Interpris you can:

  • View all your data in the one place
  • Use an interactive dashboard to get a birds-eye view of your data
  • Understand why customers rate you the way they do
  • Dig deeper and identify trends per demographic
  • Pinpoint the reasons for your score and what you need to do to change it
  • Be confident in your results and accurately report to stakeholders
  • Track the impact of your initiatives over time


Ready to drive change that matters?

 

Download a free trial of Interpris and we’ll get you started with a handy guide to getting more from your NPS data.