Opinion piece in Quirk's Marketing Research Review: Too much information?
Author: John Owen
Publication: Quirk's Marketing Research Review
Country: United States
Date: 24 August 2010
Category: QSR in the news
While the ability to examine consumers' brain waves to test their reactions to products, services or advertising shows promise, QSR International's CEO John Owen, argues that care should be taken in the use of neuromarketing research techniques.
Published with kind permission from Quirk's Marketing Research Review.