Powerful research, simplified

More than just a tool for organizing and managing data, NVivo offers an intuitive qualitative data analysis experience that helps you uncover deeper research insights.


Import text, audio, video, emails, images, spreadsheets, online surveys, web content and social media from various sources into a simple, intuitive interface. Centralize data from multiple sources in order to conduct the most in-depth analysis possible. 


Code your data in order to more quickly identify themes and trends. Organize the people, places, and core metrics of your analysis as cases. Link cases to attribute values such as age and gender to compare different groups in your data. 


Ask complex questions to discover meaning in your data. Quickly visualize your data with word frequency charts, word clouds, comparison diagrams and many more. Look for emerging topics and sentiment using specific queries to identify themes and draw conclusions.


It's easy to import notes and data from Microsoft products such as Excel and Word. Plus, NVivo integrates easily with the programs you use every day. Leverage free integrations for apps like SurveyMonkey, EndNote, and more to centralize your research.

Get to work faster and boost your results

When you open NVivo, get up to speed with a short tour. Get started quickly and follow cues that support you to ‘import’, ‘organize’ and ‘explore’ your data with ease.

Want to go deeper? 
Whether you’re just getting started or looking for advanced education, NVivo Academy offers learning opportunities to help you take your research to the next level.
Get started with NVivo today
Whether you’re a Mac or PC user, NVivo works for you. Begin your journey to deeper insights and more robust results.