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Social media has become a vital part of social life. It affects the beliefs, values, and attitudes of people, as well as their intentions and behaviors. Meanwhile, social media enables governments and organizations to engage people while allowing consumers to make informed decisions. Therefore, converting social media content into information, key concepts, and themes is crucial for generating knowledge and formulating strategies.
So if you need to capture, analyze, and understand social media content come discover how NVivo can analyze qualitative social media content (e.g., impressions, opinions, and feelings) and help identify concepts from the ground up.
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