by QSR

Supports robust qualitative and mixed methods research for virtually any data source and any research method.

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by QSR

Intuitive data analysis software designed for public policy experts analysing surveys.

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Creating software to help you discover the rich insights from humanised data.

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Typical users of NVivo

NVivo is the most used qualitative data software tool by academics and professional researchers globally. It is used in a wide range of disciplines, from behavioural sciences to healthcare and medical research, psychology, education and political science. NVivo is also ideal for complex government and business research projects, such as those conducted in human resources, marketing, law and more. Whether working on your own or in a team, NVivo can help you answer the complex questions.

 

NVivo could be used for:

  • Facilitating rigorous analysis that leads to research being published
  • Helping Ph.D. students produce more robust research than if relying on manual research methods
  • Ensuring decision-making around government policy or budget changes can stand up to scrutiny
  • Analyzing customer satisfaction or gauging brand awareness to influence marketing strategy
  • Measuring staff engagement to identify issues and improve company productivity
  • Conducting competitor research to pinpoint opportunities to increase market share
Loretta, University Researcher and Lecturer
  
Emmett, Government Behavioral Scientist
  
Susan, Market Research Consultant
  

Emmett, Loretta and Susan all rely on research to help build a deeper understanding of their area of exploration, or shape important decision-making. As research specialists working across academia, business and government, each has a responsibility to find insights in their qualitative research data to deliver robust findings and comprehensive recommendations. When working with large amounts of data, discovering those insights can be tough, especially when that data comes in various formats – like text, images, literature, video, surveys and social media. Increasingly, researchers are seeking to integrate the sophisticated analysis of diverse qualitative data, with quantitative data in mixed methods research. However, integrating, exploring and making sense of   human experience and social phenomena based data sets can be difficult without the right tools.

If you are a professional researcher or academic working with qualitative or mixed methods research data, NVivo can help enrich your understanding of your research to present the most robust, defensible findings.