by QSR

Supports robust qualitative and mixed methods research for virtually any data source and any research method.

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by QSR

Intuitive data analysis software designed for public policy experts analysing surveys.

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Creating software to help you discover the rich insights from humanised data.

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NVivo for researchers

Powering business and government decisions with deeper analysis

 

Human resources, marketing and product managers, government researchers, customer experience researchers, lawyers, and analysts all use NVivo to manage and analyze qualitative data.  From measuring customer satisfaction to understanding staff engagement, NVivo will help you deliver deeper insights.

Organize and analyze qualitative data like customer and employee feedback, social media comments and competitor information to maximize profitability, save time and gain a competitive edge.


By using NVivo to support your research project you can:

  • Make sense of survey data fast by automatically coding open ended questions and using matrices to compare the answers of different types of respondents
  • Understand key concepts and sentiment in large volumes of text within minutes
  • Quickly discover key topics and themes using text search and word frequency queries
  • Use simple visualizations to communicate like Word Clouds
  • Visually represent project data with charts to compare the key themes
  • Review your work as you go using colourful coding stripes
  • Export summary data for analysis with tools such as IBM SPSS Statistics
  • Capture and analyze social media data like Twitter, Facebook and YouTube
  • Interrogate your data using queries to search for text, word frequency or to cross tabulate data
  • Teach NVivo how to categorize your data for you by manually coding a sample of your text then let NVivo do the rest
  • Analyze social networks to discover influencers and opinion leaders
  • Work in a research team in a collaborative environment